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All You Need to Know About AllTV by AMBS 2 (Logo, Where to Watch and Channel Guide)

Advanced Media Broadcasting System (AMBS), a media entity owned by the Villar Group of companies, is set to make its entry into the television industry.

AMBS President Maribeth Tolentino said that viewers can expect quality TV shows and programs that are relevant to the Filipino people.

As the media station is expected to start airing this September, we have a guide on everything you need to know about AMBS.


TV host-comedian Willie Revillame announced on his online show, Wowowin, on September 1 that he’s been in discussion with former Senator Manny Villar for the target soft launch on Tuesday, September 13 of AMBS’ flagship channel to be called ‘AllTV’ with the slogan ‘Saya All’.

History of AMBS

All TV operates under AMBS, which is owned by Prime Asset Ventures founder Manuel Paolo Villar. The station is still on test broadcast but will be airing under the former frequencies of ABS-CBN.

AMBS was previously owned by the Vera family before it was sold to Villar’s Planet Cable by AMBS president Andrew Santiago. In 2019, it was granted a 25-year franchise extension under Republic Act 11253.

All TV programming

The announcement of upcoming shows of AllTV will be made by Revillame on his show, Wowowin. He assured that their shows would be made bigger and better with some of your best celebrities and entertainers. It will also feature some of the best news anchors and personalities.

Revillame said ‘Wowowin’ will be in the primetime slot between 7:00 pm to 8:30 pm.

The station’s soft launch will take place in September, but the grand launch will take place early 2023.

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How to watch ‘All TV’?

The upcoming TV network, which has broadcast facilities and studios located at Starmalls in EDSA, Mandaluyong, will operate via analog Channel 2 and on Channel 16 on digital frequency.

For free TV, you can tune in to the widely popular Channel 2, which was previously assigned to ABS-CBN.

Revillame said ‘AllTV’ will be available as well on Sky Cable and Cignal via Channel 35.

It will be seen also on digital boxes (digibox) like Affordabox, TV Plus or Sulit TV on Channel 12. Since the channel may change according to your location, it’s best to rescan your digibox and search for either AMBS or AllTV.

Note that as of September 2, only the test broadcast is available for viewing. You can tune in to ‘Wowowin’ for further announcements of shows.

In 2022, AMBS was allowed to start its test broadcast in Manila and will continue to expand to reach the rest of the Philippines.


AllTV areas of coverage

AllTV will be seen on analog and digital TV in Metro Manila and nearby provinces of Cavite, Bulacan, portion of Laguna and portion of Rizal. Pampanga and Nueva Ecija are among the secondary areas of coverage.

What to expect on AllTV

According to Revillame, the All TV station will begin at 5:00 in the afternoon during its soft launch. He explained that the station’s 3 studios are still being renovated prior to its grand launch.


Wowowin will have big prizes with 2 brand new houses up for grabs at their soft launch.

Toni Gonzaga and her husband, director-producer Paul Soriano, signed a contract with AMBS on September 1. The former Kapamilya actress-host hinted about a “talk show” that will be interesting for the viewers. “You will be surprised with what we have in store for all of you,” she said.

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