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China Merchants Viking Cruises Launching New Itineraries in 2023 – Cruise Industry News


After first launching service in 2021, China Merchants Viking Cruises is ready to launch new itineraries this year.

The Chinese brand – which is a joint venture between Viking Cruises and China Merchants – is debuting two new cruises in 2023.

Named Charming South China Sea Journey, the first new itinerary sails roundtrip from Shenzhen and includes visits to two destinations in Southern China. In addition to Sanya, the seven-night cruise also sails to the Hailing Island before returning to its homeport.

Located on southwestern coast of Yangjiang City, the island offers China’s first underwater archeological museum, as well as options of ecological and humanistic tours.

Also new is the seven-night Southeast Coast Cultural Journey itinerary. The one-way voyage sails from Shenzhen to Shanghai and features visits to two additional destinations in the Chinese mainland: Xiamen and Zhoushan.

Also operating on the opposite way, the cruise is said to offer guests the opportunity to discover the art, culture and scenery of the region.

One of the highlights of the itinerary, Zhoushan, is home to the Mount Putuo, where several prominent Buddhist temples are located. The seaside town is also said to be famous for its seafood, with an active population of fisherman.

Operating the ex-Viking Sun, China Merchants Viking Cruises is said to have offered over 75 cruises since launching service in October 2021.

At the time, the 930-guest passenger vessel became the first cruise ship to resume commercial voyages with guests in China.

Now flying the Chinese flag, the luxury vessel – which was formerly operated by Viking Ocean Cruises – was renamed Zhao Shang Yi Dun before entering service in Asia.

Combining European and Chinese elements, the ship is set to bring guests cultural and artistic entertainment programs, as well as customized food and beverage experiences and more.



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